Authentically Green

July 2nd, 2009 |

the-real-deal No matter how they are done, powered eggs never taste as good as a real egg. The same is true of other reconstituted products like mashed potatoes, milk, or hamburger helper. They might work in a pinch, but these products can never replace the real thing. It is just this reason that the phrase “Authentic Green” seems to be emerging. “Being Real” is never easy when there are easier alternate routes that seem to travel the same direction. This will be true of Green programs that pop up overnight and make claims to offer Green certification for your home or business.

Let’s look squarely at the underlying issue and ask some of the critical questions. Is the environmental issue a life-changing issue? Could our lack of commitment take us into a nightmare that we can only fearfully imagine? Like it or not, it appears that issues such as global warming, population growth, food and water, and natural resources are all vitally impacted. Therefore, the cause of concern is not a game and serves more than a passing interest.

Given the seriousness of the environmental issue, how foolish can we be to adopt shallow and mere cosmetic solutions in the face of something that requires our best efforts to resolve? We have moved well beyond the ability of casual efforts, amateur participation, and promotional games. That is why I am so bothered and upset about the Fake Green websites and numerous Green projects that lack the serious approach to these crucial issues.

Authentic Green, therefore, is a growing recognition that there is a noticeable and concerned acknowledgment of the imitators versus the people who see the environmental cause as something more than a way to promote their company, make money, and still cut corners. You see, people care, and they should care all the more when they see instances of Greenwashing, Fake Green, and outright deception. It should anger us because they are playing games while the storms clouds build that threaten our lives and the lives of our children.

To be Authentically Green, there is a need to actually change the operation to Greener and more sustainable practices. Take a look at Green Practices for a better view of this subject. There is so much that needs to be addressed on this subject, but it really comes down to being honest and an active participant in the efforts to make our world better.

The Green Business League is deeply committed to Green Practices that call for changes in the way homes and businesses operate. The surprising benefit that the Green Business League also promotes is the substantial cost savings that can be realized by Going Green. It is not about doing with less or cutting back on the necessary things we all need. It is about better management and efficiencies that come from being smarter with our programming. The reward for Going Green the right way is that it still not only help save the world … it will save you more money than you might imagine.